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Marketing and Strategy Consultants to the Building Products Industry

Mission Statement

Spectrum Consulting provides business strategy development and consulting services to companies in the building products industry. We evaluate a firm’s current marketing position, competitive environment and develop growth strategies. Particular focus is given to providing market analysis and accessing the best methods to promote the company’s promotional advantages to provide greater visibility to product brands and services. We endeavor to work closely with clients to develop business plans that offer opportunities for significant market expansion.

Areas of Expertise

  • Strategic and business development planning
  • Advertising and promotional strategies
  • B2B and consumer brand development
  • Competitive market analysis
  • Digital marketing strategies
  • Expertise in numerous building product categories
  • Extensive experience as a building products industry client consultant
  • Professional writer (published author)
  • Market research
  • Focus group strategy development and session moderator

Click here to learn more about us.

 


Articles, Research, Press Releases

Media Release: New Research Demonstrates Need for Ground Contact Pressure Treated Wood by Building Code Officials, Retailers, Deck Builders and Do-It-Yourself Customers

Click here for the media release.

Research Report: New Research Demonstrates Need for Ground Contact Pressure Treated Wood by Building Code Officials, Retailers, Deck Builders and Do-It-Yourself Customers

Click here for a PDF file of the full report.


Spectrum Consulting

Phone

Office: 704.550.9253

Cell: 704.438.7998